Sell Your Home

You have many options when it comes to finding an agent. Chemistry, knowledge and professionalism are top considerations for everyone so the question is …..why choose Debora?

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She has a diverse background in Real Estate that includes Residential Lending, Underwriting and REO Asset Management. Over the years she was involved in both individual production and sales team leadership with a proven track record for top quality and customer service results. She is charismatic, she is not afraid to tackle difficult challenges and she is a strategic thinker.

 

Most importantly, she is committed to service excellence and believes in doing her best for every client, every time! 

 

 

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Knowledge of the Community
She is a Pebble Beach Resident with family roots on the Peninsula. She makes it a point to get out there and stay on top of inventory:

• Consistently visiting properties on broker tour

• Checking MLS postings at least twice a day

• Reviewing weekly market data to understand trends

• Networking with other agents to find pocket listings or “coming soon” opportunities
   

Professionalism and a Business Background
First impressions make lasting impressions so professionalism, integrity and knowledge are key:

• Consistent and clear communication

• Clear understanding of client service standards & expectations

• Ability to collaborate in order to find solutions

• Strong organizational and time management skills
   

Expert Negotiator 

With a background in the banking industry and 6 years of contract negotiation in the REO Division - and additional years in lending - she can navigate difficult transactions and understand both buyer and seller perspectives.
 

Internet Exposure 
Coldwell Banker and its partner websites account for more than 83% of the online real estate market share. With 92% of home buyers using the Internet as part of their home search, working with a real estate brokerage with a strong online presence is imperative. Our comprehensive Internet strategy includes displaying clients’ homes with a detailed property description and multiple photos on the leading real estate websites, including - AOL, Trulia, Realtor.com, Homes.com, HGTV Frontdoor, hotpads, MSN, Wall Street Journal , Zillow and many more.
 

Networking 

Getting the word out about your home is essential to the listing process. With more than 86,000 Independent Sales Associates in 3,000 offices throughout the United States and 43 countries around the world, as a Coldwell Banker Independent Sales Associate she is backed by a vast, worldwide network and have the resources to reach home buyers around the world, including the key international markets purchasing California real estate.

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Exposing Your Home to the Market

Although the Internet is essential to the listing process, traditional techniques still matter:

• Broker Tour to introduce your home to local agents

• Open Houses (if applicable) to showcase your home to visitors and potential buyers

• Custom letters to a specific demographic area

• "Just Listed" postcards to the immediate neighborhood

• Email campaigns to agents in California and targeted states notifying them of your listing
   

Newspaper & Magazine Advertising
People still read the local paper! She'll provide:

• Periodic advertising in the Pine Cone Newspaper

• Advertising in Homes & Land & other periodicals to promote listings

• Special event advertising focus for ATT, Concours and other events